Keys to B2B Marketing Success

First, Fix The Funnel

Often, Marketing focuses too much on Lead Generation to fill the funnel and neglects the qualifying and relationship-building process before handing off to Sales.

Then, Optimize Lead Generation

Many Lead Generation programs set a low bar  — anything to get a response — when the priority should be on generating Leads that are likely potential clients.

Bottom Line: Quality Leads = Increased Sales

A well-managed Lead Funnel effectively moves the relationship from Lead to Prospect to handing off an Opportunity defined as "I'm ready to talk to Sales about a Solution."