B2B Sales Lead Funnel Machine


B2B Marketing Programs: Goals Carefully Planned & Key Activities Measured

  • All customer interaction is carefully planned to move them through the Lead Funnel from initial Contact, to Lead to Sales Opportunity — if a program tactic doesn't move them through the Funnel, it doesn't belong.
  • Key steps along the Funnel are tracked — if you can't measure it, you can't improve it.

Performance-based Results: Predictable, Scalable, Automated, Cost Effective

Only when the Funnel Machine is built can you focus on increasing Lead Generation to fill the Funnel — with greater volume and higher quality — resulting in significantly higher Sales productivity.