Performance-based Services

Lead Generation (Hunting)

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The single most important factor that determines a successful Lead Generation program is Targeting — well above Creative, Copy or the Offer. 


Focus Marketing programs on Suspects that are likely potential Customers.

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Lead Qualification (Hot-Warm-Cold)

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Every Response to a Marketing program first needs to scrub out obvious throwaways to become a Lead.


 Then, an assessment is done for Hot (I'm Ready to Talk to Sales Now), Warm (Not Now, Maybe Later), or Cold (Don't-Won't-Can't).

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Lead Development (Nurturing)

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Most Leads will be Warm requiring an Engagement Plan to build a Relationship by Informing, Educating and establishing Trust until it becomes an Opportunity ready to hand-off to Sales.


This is often a weak area of many Marketing strategies.

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